| Use case | What the AI chatbot does | Why it helps SEO |
|---|---|---|
| Customer support Deflection + ticket reduction |
Answers FAQs, references docs, and escalates to humans when uncertain. | Creates many indexable pages: FAQs, “how to” guides, troubleshooting articles. |
| Lead qualification Sales-assist AI chat |
Qualifies intent, captures requirements, and routes to a follow-up path. | Targets “AI chat for sales”, “chatbot lead capture” long-tail queries. |
| Onboarding Product education |
Guides users through setup steps and links to relevant documentation. | Structured tutorials rank well as evergreen content. |
| Internal knowledge Ops & enablement |
Creates a chat interface over internal SOPs (demo narrative only). | Builds authority around “knowledge base chat” topics. |
Visual support
A more “real” look
Use-case pages benefit from imagery because they read like landing pages rather than docs.
Support teamsDeflection + handoff narrative
OperationsPlaybooks and workflows
Chat UXHigh-intent buyer expectations